Privacy Policy

Last updated: August 2026

1. Who We Are

This Privacy Policy explains how Joe Sfeir FL 512444 ("we", "us", "our", "the Practice") collects, uses, discloses, and protects personal data when you visit our website at coachjoesfeir.com (the "Website") or engage our health coaching services (the "Services").

We are a health coaching business licensed in the DMCC (Dubai Multi Commodities Centre) Free Zone, Dubai, United Arab Emirates, under licence number DMCC-1034653. Our registered address is DMCC Business Centre, Level No 1, Jewellery & Gemplex 3, Dubai, United Arab Emirates.

By using our Website, subscribing to our newsletter, or engaging our coaching Services, you acknowledge that you have read and understood how we collect and use your personal data as described in this Policy.

2. Scope of This Policy

This Policy applies to personal data we collect through:

  • Our Website (browsing, contact forms, newsletter sign-up)
  • Our booking and scheduling tools (e.g. Calendly)
  • Coaching session delivery via video conferencing platforms (e.g. Zoom, Microsoft Teams)
  • Email communication (e.g. Microsoft 365)
  • Payment processing (e.g. Stripe, and any other payment processors we may add)
  • Email marketing (e.g. MailerLite)
  • Electronic signature and agreement platforms (e.g. DocuSign)

We may change the specific tools and platforms we use from time to time. When we do, we will continue to apply the same standards of care described in this Policy, regardless of which provider is in use.

It does not cover third-party websites we may link to. We encourage you to review the privacy policies of any third-party site you visit.

3. What Personal Data We Collect

We collect the following categories of personal data:

3.1 Data you give us directly

  • Name, email address, phone number
  • Country/location and time zone
  • Information submitted through contact or enquiry forms
  • Health Questionnaire responses (see Section 3.3)
  • Payment and billing details (processed by our third-party payment processor — we do not store full card details ourselves)
  • Communications you send us by email, WhatsApp, or through session chat
  • Testimonial content, if you choose to provide it

3.2 Data collected automatically

  • IP address, browser type, device type
  • Pages visited, time spent on the Website, referral source
  • Cookie and analytics data (see Section 6 below)

3.3 Sensitive personal data (Health Information)

As part of onboarding, we ask you to complete a health questionnaire or take you through a health assessment or intake form, which may include information about your medical history, current medications, diagnoses, physical activity levels, sleep, stress, tobacco and alcohol use, and similar lifestyle factors ("Health Information").

We only collect Health Information that is relevant to designing safe and appropriate coaching support and which is voluntarily provided by you. We do not collect Health Information for any purpose other than delivering our services.

4. Lawful Basis for Processing

We process your personal data on the following legal bases, consistent with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, as an international best-practice reference point, the principles of the GDPR:

  • Consent — For Health Information, marketing communications, testimonials, and session recording, we ask for your clear, specific consent before processing.
  • Performance of a contract — To deliver coaching Services you have booked and paid for, including scheduling, invoicing, and session delivery.
  • Legal obligation — To comply with UAE commercial, tax, and consumer protection laws (e.g. record-keeping requirements).
  • Legitimate interest — To maintain Website security, prevent fraud, and improve our Services, where this does not override your rights and interests.

Because Health Information is sensitive personal data, we rely specifically on your explicit consent, obtained through health assessment or intake forms and the informed consent section of our Client Health Coaching Agreement, rather than on legitimate interest, as the basis for processing it.

5. How We Use Your Data

We use your personal data to:

  • Provide, schedule, and manage coaching Services
  • Communicate with you about appointments, invoices, and your coaching progress
  • Process payments through our payment processor
  • Send you newsletters and marketing communications by email, where you have opted in (for example, via our newsletter sign-up or a lead magnet download)
  • Maintain client records as required by professional and legal standards
  • Improve our Website and Services
  • Comply with legal, regulatory, and insurance obligations
  • Respond to enquiries and provide customer support

We do not sell your personal data to third parties, and we do not use your Health Information for advertising or profiling purposes.

Opting out of marketing. You can unsubscribe from our email newsletter or marketing emails at any time using the unsubscribe link included in any email. Opting out of marketing does not affect essential communications about your bookings or coaching sessions.

6. Cookies and How We Use Them

Our Website uses cookies and similar technologies (such as local storage) to make the site work properly, understand how visitors use it, and — where you've consented — support marketing.

Categories of cookies we use:

  • Essential / functional cookies — Required for the Website to function correctly (e.g. loading pages, remembering form entries, basic security). Opt out? No — these are necessary for the Website to work.
  • Analytics cookies — Help us understand how visitors use the Website (e.g. pages viewed, time on site), so we can improve it. Opt out? Yes — via your browser settings, or a cookie banner if one is active on the Website.
  • Marketing cookies — Only used where you have given consent; would support advertising or retargeting if we introduce this in future. Opt out? Yes — and currently not in use, as we do not run paid advertising or retargeting at this time.

Third-party cookies. Some cookies are set by third-party service providers we use to run the Website (for example, our website hosting platform or, if added, an analytics tool). These providers may set their own cookies subject to their own privacy and cookie policies.

Managing your cookie preferences. Most browsers let you view, delete, and block cookies through their settings menu. You can also set your browser to notify you when a cookie is being placed. Please note that blocking essential cookies may affect how the Website functions.

7. Third-Party Service Providers

We share personal data with trusted third-party service providers who help us run our website and deliver our services, each acting as a data processor on our behalf and only for the purpose we've engaged them for:

  • Payment processors (e.g. Stripe) — Processing payments for coaching Services. Data involved: name, billing details, payment card data (we do not store full card numbers ourselves).
  • Email and cloud storage providers (e.g. Microsoft 365) — Email correspondence, secure document and file storage. Data involved: email correspondence, client files, Health Questionnaire records.
  • Scheduling platforms (e.g. Calendly) — Booking and managing appointments. Data involved: name, email, appointment details.
  • Video conferencing platforms (e.g. Zoom, Microsoft Teams) — Delivering live coaching sessions. Data involved: name, email, session video/audio (if recorded, with consent).
  • Email marketing platforms (e.g. MailerLite) — Sending newsletters and marketing communications. Data involved: name, email, marketing preferences.
  • Website hosting and domain services — Hosting the Website and managing our domain. Data involved: Website usage data, contact form submissions; technical/administrative data only.
  • Electronic signature platforms (e.g. DocuSign) — Signing agreements and consent forms. Data involved: name, email, signed documents.

We choose reputable providers with appropriate security certifications where possible and we may change specific providers within a category over time without changing the standard of protection described in this Policy.

8. Our Use of AI Tools

We may use artificial intelligence (AI) tools to help with administrative and operational tasks, for example: drafting emails, summarizing session notes, generating educational materials, or improving our internal workflows.

9. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy, including:

  • Client records (including Health Information): retained for the duration of the Coaching Relationship plus 3 years afterward, to meet UAE commercial record-keeping expectations and to defend against potential claims, consistent with our internal Data Retention Policy.
  • Payment records: retained as required by UAE tax and commercial law, typically 7 years.
  • Marketing data: retained until you unsubscribe or withdraw consent.
  • Website analytics data: retained per the retention settings of our analytics provider.

10. Your Rights

Depending on your location, you may have some or all of the following rights over your personal data, consistent with UAE PDPL and, for international visitors, GDPR principles:

  • Right to access — request a copy of the personal data we hold about you
  • Right to rectification — request correction of inaccurate or incomplete data
  • Right to erasure — request deletion of your data, subject to our legal retention obligations
  • Right to restrict processing — request that we limit how we use your data
  • Right to object — object to processing based on legitimate interest or for marketing purposes
  • Right to data portability — request your data in a portable format, where technically feasible
  • Right to withdraw consent — withdraw consent at any time where processing is based on consent (this does not affect processing carried out before withdrawal)

To exercise any of these rights, contact us at support@coachjoesfeir.com. We will strive to respond within 45 days, or as required by applicable law.

11. Data Security

We take reasonable technical and organizational measures to protect your personal data, including:

  • Encrypted storage and transmission where supported by our service providers
  • Access limited to authorized personnel only
  • Use of reputable, security-certified third-party platforms for storage, payments, and video sessions
  • Regular review of access permissions

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal data, we will notify you and the relevant UAE authority in accordance with applicable law.

12. Complaints

If you have concerns about how we handle your personal data, please contact us first at support@coachjoesfeir.com so we can try to resolve the matter directly.

If you are not satisfied with our response, you may lodge a complaint with the relevant UAE data protection authority.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will indicate when changes were made.

14. Contact Us

For any questions or concerns about this privacy policy or how your personal data is handled, contact us at:

support@coachjoesfeir.com

This Health Information Disclaimer should be read alongside our Terms of Use, Privacy Policy, and for Clients, our Client Health Coaching Agreement.